Rambo Circus is the oldest and existing circus companies in India, who have toured all over the world over many decades — living till date due to their passion and generations of family business.
A campaign to revive the dying art form of circus and create awareness among the new generation about its existence.
The series of captivating acrobatic acts illustrated in dynamic colors and apt copywriting, truly sum up the passion and life of the circus artists; thus sensitizing the audiences’ minds toward circus.
Le Petit Chateau
To brand a French restaurant which serves authentic cuisine and is based in the US. Branding includes the visual identity, website and other collateral needed/possible. ‘Le Petit Chateau’ aptly sums up the essence of an authentic French home-style restaurant.
‘Le Petit Chateau‘ literally means ‘a small castle’ which is typically seen in southern France, usually surrounded by lavender fields. The houses there have a similar look and feel - evoking quaint, homely and peaceful surrounding. The region has typical wrot iron decorative elements in its architecture which are prominently seen.
Abhiruchi Restaurant Branding
‘Abhiruchi’ means ‘taste’ or ‘to savor’ in the Indian language. It signifies the finest taste of/for a particular thing. This restaurant identity was inspired by and is an extension of the Bengali typeface I designed previously.
'V' Edicion Especial | Cigar
**SCAD Academic Project
Our ‘V - Edicion Especial’ of Cohiba cigars signify the 5 decades of history and 5 core values of : friendship, passion, prosperity, pride and happiness between the two countries. Commemorating the new beginning, this special edition consists of finest well-aged cigars which are shared on very special occasions with friends in the cuban culture — aptly reflects the Cuban-American relation post-embargo.
To create a special edition of the Cuban Cohiba cigars in order to commemorate the new bond between US-Cuba after the 5 decades of the embargo. A complete new special edition including the visual identity, cigar packaging, launch campaign was designed.
‘BonVoyage’ app was inspired by my personal experience while traveling overseas. It helps the passenger with directions/locations within the airport and terminals.
By storing their travel info i.e. flight info, local emergency nos., airport info, activity suggestions — helps them navigate at departures, stopovers and destinations. It works offline too thus, passengers can save the desired info to the app and retrieve it when needed. The app was supported with the website too.
Child Sexual Abuse Campaign
The goal was to create and design a PSA campaign. I chose the less-talked-about issue of child sexual abuse in order to create awareness and sensitise people toward this grave social issue. The story narrated in the form of nursery rhymes (which we all are familiar with) aptly convey and sum up a child’s painful experience.
Speck Publication Website
An e-commerce website design for a series of artist books and related merchandises.
‘Geometric & Grotesque’ describe and compare typefaces ‘Rockwell & Clarendon’ (respectively), which are categorized as industrial typefaces and mainly used for display purposes.To design a typeface comparison book for the ITC. Comparing two unique roman typefaces with respect to their similarities and differences in the same letterset. The book design as a component must reflect the characteristics of the typefaces.
*Selected and showcased at the 8th Annual Student Artists' Book Symposium and Competition, Atlanta | May 2015
A series of posters which have captivating quotes and visuals expressed through typography has been the focus of this project. The goal was to create posters solely with the use of typography and minimum visuals.
Book Cover Design
To design the book cover of the famous novel 'Choker Bali' written by Rabindranath Tagore.
Bengali Language letters
TLM Website Design
Website design for an institution teaching foreign languages.